VP / Head of Engineering | Strategic Technology Leader

Summary

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Engineering leader with 15+ years of experience leading digital transformation, product engineering, and cloud modernization across high-growth technology and advertising-technology organizations. Proven track record of increasing efficiency through optimized engineering processes, increasing impact through organization around business objectives, and driving technology strategy toward measurable business impact. Combines technical depth and experience with strong organizational leadership to cultivate high-performing, product-focused engineering cultures that ship reliably.

Skills

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Experience

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OTTO Quotes AI generates, manages, and optimizes quality, ready-to-close, exclusive insurance leads directly to agents and carriers in real-time. We are a digital broker for Auto, Home, and Pet insurance.

I oversee product and development of OTTO’s proprietary lead generation platform, owning the roadmap for the automated media buying, real-time bidding, and real-time funnel testing tools which facilitate selling leads and clicks to buyers.

Key Accomplishments:

• Enhanced programmatic media buying capabilities and optimized bid strategies leading to 112% revenue growth and higher conversion rates
• Reduced AWS cost through right-sizing resources and strategic vendor relationships
• Grew the team by 13%, hiring key positions to increase productivity
• Oversaw the technical implementation of our remarketing program, driving millions of users back to our properties via compliant email and SMS messaging.
• Launched a new outbound call/warm transfer product

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Technologies:

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What If Media Group is a leading advertising technology company that, with their secure, proprietary media and marketing channels, drives consumer acquisition through a combination of AI, first-party data, and insights.

I oversee 4 teams which comprise the Product Engineering department. In this role I am responsible for the planning and execution of the product roadmap supporting our first-party sites, list-management, and messaging (email/SMS/push) capabilities.

Key Accomplishments:

• Delivered portions of a reimagined internal CMS that was scoped and built around users’ workflows resulting in fewer errors and many hours saved. This was a modernization effort and was built using a service-oriented architecture on top of a constellation of existing legacy backend services and newly built services.
• I rolled out agile development practices across the entire product engineering department, greatly increasing the department’s efficiency and productivity.
• Built a near-real time event stream to bridge the gap between disparate systems and replace periodic batch jobs with real time data processing.

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Technologies:

Led multiple teams working in concert to deliver scalable solutions supporting business objectives and roadmap.

Key Accomplishments

• Launched and managed a new engineering team responsible for cross-team data pipeline and data transformation projects.
• Built a new service that acted as a single source of truth for tens of millions of users’ data and received and processed millions of events daily.
• Maintained a high-standard of code quality through encouraging tracking of quality metrics and testing.

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Technologies:

Led the team owning the technology behind the acquisition of hundreds of thousands of users daily.

Key Accomplishments:

• Introduced agile development methodology to the organization.
• Established monitoring and alerting around baseline performance metrics, decreasing the team’s response time to production issues and ensuring new releases did not degrade performance.
• Improved the team’s ability to deliver milestones within the committed time and with fewer bugs.

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Technologies:

Led a distributed engineering team responsible for test infrastructure and product delivery for over a dozen feature teams working with a polyglot technology stack.

Key Accomplishments:

• Facilitated code quality improvements by introducing code analysis to the CI/CD pipeline for the entire engineering organization.
• Introduced on-demand environments to better support acceptance testing and reduced time to production.

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Technologies:

Tibrio, a spinout from Zeeto, connects advertisers with targeted, first-party audiences that are ripe for monetization. Through its proprietary technology and various web properties, Tibrio acquires over 100k new users every day, sells 1+ million leads each day, and sends 2+ billion emails per year.

I was recruited into Tibrio to build and grow the engineering and technology operations for the company. Partnering with the CPO, I scoped and prioritized our product and technology roadmap. I hired a lean team of 6 and used an agile development process to iterate on our consumer-facing web properties, optimizing for conversions, engagement, and revenue.

Key Accomplishments:

• Established a culture of product-focused engineering.
• Instituted code review and QA processes and implemented a CI/CD pipeline.
• Reduced AWS monthly costs by 52% through capacity planning, right-sizing our infrastructure, and autoscaling.
• Launched a re-imagined concept for one of our sites, increasing monthly revenue by $50k
• Minimized email delivery costs by building a proprietary email marketing solution responsible for ~5M emails per day.
• Collaborate with the rest of the executive team to determine project scope and identify meaningful KPIs and ensure those KPIs are met.

Technologies:

Zeeto is an ad network that uses questions to discover data and then uses the answers to target ads.

Reporting directly to the CTO, I manage a growing engineering team and am responsible for the complete development lifecycle of our groundbreaking registration marketing SaaS platform. I work closely with the Devops, Business Intelligence, Data Science, and Optimization teams to lead product-focused engineering efforts. I oversee all infrastructure and code architecture decisions to ensure our various applications are scalable and resilient.

Key Accomplishments:

• Act as chief architect in the development of our proprietary lead routing platform. This effectively saved over $60k by not having to rely on a 3rd party tool for lead delivery.
• Assumed ownership over the Software Development Lifecycle (SDLC)
• Enforce code reviews, ensuring that code meets quality standards and is thoroughly tested. This resulted in fewer defects released to production.
• Work closely with the product team to deliver quality products while following an agile-based workflow.

Technologies:

Zeeto is an ad network that uses questions to discover data and then uses the answers to target ads.

I joined Zeeto as the second technical hire and was responsible for the redevelopment of our core data monetization platform.

Key Accomplishments:

• Introduced unit/functional testing and TDD methodologies to the business resulting in fewer bugs in production.
• Built CI/CD pipelines and automated deployments to our various environments, decreasing effort and time required to execute deployments.
• Worked on architecture and development of our internal data monetization and lead generation platform.
• Took over ownership of the provisioning and management of infrastructure on AWS

Technologies:

Applus+ RTD is an international company specialized in non destructive testing and Inspections.

I worked on a small team to administer on-site servers and to build software projects for clients.

Key Accomplishments:

• Combine large amounts of geospatial data to build reports that tracked the inspection of oilfield pipelines.
• Administer a network of windows and linux servers to host over a dozen client-facing websites.
• Work with management (internal and 3rd party) to gather requirements and plan out software projects tailored specifically to the client’s needs.

Technologies: